Distinguished Speaker Series:
Tim Sellnow, Ph.D. & Deanna Sellnow, Ph.D.
Communicating During a Crisis:
Making Connections that Matter with Diverse Publics
Drs. Tim and Deanna Sellnow
Professors of Strategic Communication,
Nicholson School of Communication, University of Central Florida
Wednesday, November 30, 2016 at 6:00 p.m.
Tuscawilla Country Club
1500 Winter Springs Blvd.,
Winter Springs, FL 32708
By their nature, crises are shocking, threatening, and require an immediate response. These characteristics make crisis communication difficult on many levels. For example, crises create a high demand for information in a context with equally high uncertainty. Similarly, the short response time available leaves little opportunity for deliberating and drafting or reading long messages. Additionally, audiences for crisis messages are diverse, including but not limited to those who are directly impacted, first responders, and concerned observers.
This presentation reviews the communication constraints of crises and provides recommendations for developing concise and impactful messages that can overcome these constraints. A highly practical, easily remembered, and easily applied model for crisis communication on all levels is presented and explained.
About Drs. Tim and Deanna Sellnow:
Timothy Sellnow: Timothy L. Sellnow joined the University of Central Florida in 2015 as professor at the Nicholson School of Communication. Dr. Sellnow’s research focuses on bioterrorism, pre-crisis planning, and strategic communication for risk management and mitigation in organizational and health settings. He has conducted funded research for the Department of Homeland Security, the United States Department of Agriculture, the Centers for Disease Control and Prevention, the Environmental Protection Agency, and the United States Geological Survey. He has also served in an advisory role for the National Academy of Sciences and the World Health Organization. He has published numerous refereed journal articles on risk and crisis communication and has co-authored five books on risk and crisis communication. Dr. Sellnow’s most recent book is entitled, Theorizing Crisis Communication.
Deanna Sellnow: Deanna D. Sellnow is professor of communication in the Nicholson School of Communication at the University of Central Florida. Dr. Sellnow’s research focuses on strategic instructional communication in a variety of contexts including risk, crisis, health, and online settings. She has conducted funded research for the United States Geological Survey, Department of Homeland Security, and Centers for Disease Control and Protection. She has also collaborated with agencies such as the International Food Information Council about food security across the globe. She has published her work in numerous refereed articles in national and international journals, as well authored or co-authored several textbooks including Effective Speaking in a Digital Age, Communicate!, and The Rhetorical Power of Popular Culture.
Research interests: Instructional risk and crisis communication, strategic communication, popular culture rhetoric.