Nicholson News

Day and Night, Shameika Daye Serves Others

February 2, 2017

Shameika Daye joined the Nicholson School of Communication staff in November, but she is no stranger to the University of Central Florida community. Daye earned a bachelor’s degree in business administration in 2005 and a master’s degree in public administration in 2010, both from UCF. Prior to joining NSC, she worked in the Office of Student Financial Assistance where she was a senior coordinator of scholarships and campus-based aid.

As NSC’s coordinator of academic programs, Daye provides invaluable support to the faculty behind the scenes. She assists with program planning, evaluation, assessment of NSC’s undergraduate programs, master’s program and multiple minors and certificates. She also coordinates the implementation of NSC’s proposed programs, including a Ph.D. in strategic communication.

“In the short time that she has been here, Shameika has been confident and pro-active in tackling challenging projects,” says Kim Tuorto, assistant director of academic programs. “She has demonstrated an ability to make complicated data visually appealing and engaging. Her positive attitude and enthusiasm make her a joy to work with.”

Daye said her transition to Nicholson has been an enjoyable one. “Everyone has truly been welcoming and works together toward the mission and vision for the school,” she said. “It is ingrained in the culture here, which made it easy for me to join in with my part to help achieve all our goals.”

Daye also serves as adjunct faculty at the LEAD Scholars Academy on campus, which she participated in during her time as an undergraduate at UCF. Additionally, she was awarded the 2015-2016 Outstanding SLS 1501 Faculty award, a student-nominated award for those who teach Strategies for Success. Daye also is a member of the 2016 Class of the Leadership Empowerment Program.

Outside of the office, Daye lives an incredibly active and inspiring life. She and her siblings were raised in Brandon, Fla. by their grandmother, who instilled generosity and a love of service in them. Driven by those lessons, Daye volunteers and organizes several charitable events, including Night to Shine. This exciting event for people with special needs is sponsored by the Tim Tebow Foundation and hosted at Daye’s church, River of Life Church in Oviedo. During Night to Shine, volunteers escort people with special needs to a prom they will never forget. Daye has also worked for the American Cancer Society for a number of years.

In addition to her involvement in charity, Daye is the leader of the Propel Women chapter in Oviedo, an organization that promotes women in leadership.

Daye’s active life doesn’t stop there. She participates in running clubs, 5Ks, half marathons and marathons. And of course, Daye is a proud Knight. As a season ticket holder, she cheers on the UCF football team as much as she can and enjoys reconnecting with her fellow alumni.

“Everyone has truly been welcoming and works together toward the mission and vision for the school.”