{"id":21163,"date":"2017-04-04T09:32:23","date_gmt":"2017-04-04T13:32:23","guid":{"rendered":"https:\/\/sciencescosmaincms.cm.ucf.edu\/news\/?p=21163"},"modified":"2017-04-04T15:36:30","modified_gmt":"2017-04-04T19:36:30","slug":"nsc-professors-long-term-research-earns-national-recognition","status":"publish","type":"post","link":"https:\/\/sciences.ucf.edu\/news\/nsc-professors-long-term-research-earns-national-recognition\/","title":{"rendered":"NSC Professor\u2019s Long-Term Research Earns National Recognition"},"content":{"rendered":"

Story by Nicholson News<\/em><\/p>\n

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Melissa Dodd<\/strong>, Ph.D., has blazed the\u00a0trail for research in corporate activism, a term that she has coined. Corporate activism, previously known as corporate social responsibility, takes an in-depth look at how corporations and businesses become engaged in social conversations and activism. Dodd\u2019s research sheds light on the relationships between business, government and society. It examines the societal-level impacts of corporate activism.<\/p>\n

\u201cIf companies are willing to risk profits to engage in charged issues, is it with a real betterment of society as the goal?\u201d said Dodd, who is an assistant professor of advertising and public relations in the Nicholson School of Communication. \u201cWhat are the impacts on attitudes and behaviors surrounding these issues? In short, my research examines the societal-level impacts of corporate activism.\u201d<\/p>\n

As the frontrunner in this research, Dodd has been published or referenced in major media such as The Wall Street Journal<\/a>, Forbes<\/a>, CBS<\/a> and others. Dodd said students are always welcome to reach out to her directly in order to become involved in her research. \u201cI have plenty of ideas and individual cases, but never enough time to pursue them all!\u201d<\/p>\n

Dodd has presented her research at academic and professional meetings around the world. She recently presented her research at the Nicholson School of Communication\u2019s International Crisis and Risk Communication Conference. Additionally, NYU-Oxford business school has invited Dodd to present her research at the Senior Summit for leading business scholars and professionals.<\/p>\n

Dodd holds a Ph.D. in communication with a focus on public relations from the University of Miami. Her research in corporate social responsibility began while she was earning her master\u2019s degree in public relations\u00a0at Ball State University in Muncie, Indiana. Her thesis covered corporate social responsibility and consumer purchase intention. She remained interested in corporate activism.<\/p>\n

\u201cI coined the term \u2018corporate social advocacy,\u2019 since re-termed \u2018corporate activism,\u2019 in 2012 following the same-sex marriage wars ignited largely from statements by Starbucks CEO Howard Schultz and Chick-fil-A CEO Dan Cathy. Schultz vocally supported same-sex marriage legislation and Cathy made a statement to the press supporting \u2018the biblical definition of a family,\u2019\u201d Dodd said. \u201cBy publicly engaging in this issue, both companies had positioned themselves to potentially isolate stakeholders, while attracting the attention of activist groups. As a scholar of corporate social responsibility, I found this fascinating.\u201d<\/p>\n

The evolution of corporate activism has grown exponentially since 2012, from Delta Air Line\u2019s response<\/a> to the death of Zimbabwe\u2019s Cecil the Lion, to NASCAR\u2019s stance<\/a> against the Confederate flag, to Target\u2019s position<\/a> on bathrooms for the transgender community. The 2016 presidential campaign and election of Donald Trump have only amplified instances of corporate activism.<\/p>\n

Historically, the people pressured government to regulate business. Today, there may be a reversal of this trend. The people are pressuring corporate America to regulate government. Industry research shows that there is an expectation that companies will engage in social-political issues, and that consumers seek out activist companies.<\/p>\n

As she continues to research this topic, Dodd is excited to see opportunities for change. \u201cIf we better understand the impacts of the interaction of companies, government and society, then we can have more informed and hopefully productive conversations about critical issues.\u201d<\/p>\n

View the original story here.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Story by Nicholson News Melissa Dodd, Ph.D., has blazed the\u00a0trail for research in corporate activism, a term that she has coined. Corporate activism, previously known as corporate social responsibility, takes an in-depth look at how corporations and businesses become engaged in social conversations and activism. Dodd\u2019s research sheds light on the relationships between business, government […]<\/p>\n","protected":false},"author":129,"featured_media":21164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[38,39,13,37,29],"tags":[115,4432,575,4439,4435,4428,4436,4438,4443,4434,1661,4427,4440,2479,4430,4437,4433,4441,4429,4442,4431],"class_list":["post-21163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news","category-faculty-news","category-news","category-communication","category-ucf-news","tag-advertising-and-public-relations","tag-ball-state-university","tag-cbs","tag-cecil-the-lion","tag-chick-fil-a","tag-corporate-activism","tag-dan-cathy","tag-delta-air-line","tag-donald-trump","tag-howard-schultz","tag-international-crisis-and-risk-communication-conference","tag-melissa-dodd","tag-nascar","tag-nicholson-school-of-communication","tag-nyu-oxford","tag-same-sex-marriage","tag-starbucks","tag-target","tag-the-wall-street-journal","tag-transgender","tag-university-of-miami"],"yoast_head":"\nNSC Professor\u2019s Long-Term Research Earns National Recognition - College of Sciences News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sciences.ucf.edu\/news\/nsc-professors-long-term-research-earns-national-recognition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NSC Professor\u2019s Long-Term Research Earns National Recognition - College of Sciences News\" \/>\n<meta property=\"og:description\" content=\"Story by Nicholson News Melissa Dodd, Ph.D., has blazed the\u00a0trail for research in corporate activism, a term that she has coined. 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