{"id":2871,"date":"2012-05-23T12:25:42","date_gmt":"2012-05-23T15:25:42","guid":{"rendered":"http:\/\/news.cos.ucf.edu\/?p=2871"},"modified":"2024-08-16T09:43:39","modified_gmt":"2024-08-16T13:43:39","slug":"how-gendered-pricing-costs-women-almost-1400-a-year","status":"publish","type":"post","link":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/","title":{"rendered":"How gendered pricing costs women almost $1,400 a year"},"content":{"rendered":"<p>In 2010,\u00a0Consumer Reports found that equivalent products in a drugstore, like deodorant or shampoo, cost more if they were marketed to women. They asked the manufacturers why and almost across the board, the companies said it was more expensive to manufacture products for women.<\/p>\n<p>A study from the\u00a0<a href=\"http:\/\/www.clickorlando.com\/blob\/view\/-\/12714016\/data\/3172859\/-\/rvy9i4z\/-\/Female-vs-male-product-study.pdf\">University of Central Florida<\/a> drew similar conclusions. It found that\u00a0on average, women\u2019s deodorants were priced 30 cents higher than men\u2019s, when \u201cthe only discernible difference was scent.\u201d It\u2019s a similar case for most products marketed to women, such as razors and shampoo, which smell different and look different but at the end of the day serve the same purpose as scent-less, glitter-less versions.<\/p>\n<p>Read the full article from Forbes <a href=\"http:\/\/www.forbes.com\/sites\/learnvest\/2012\/05\/15\/the-woman-tax-how-gendered-pricing-costs-women-almost-1400-a-year\/\">here.<\/a><\/p>\n<p>Below is the abstract\u00a0by Megan Duesterhaus,\u00a0Liz Grauerholz and\u00a0Rebecca Weichsel, all from the UCF Sociology department. The research was recently published in the journal Gender Issues and you can view it <a href=\"http:\/\/www.clickorlando.com\/blob\/view\/-\/12714016\/data\/3172859\/-\/rvy9i4z\/-\/Female-vs-male-product-study.pdf\">here.<\/a><\/p>\n<p>Economic discrimination has been a major focus of gender research forthe past several decades and such studies reveal a persistent gender wage gap. Thisstudy examines another aspect of the interaction between gender and the economythat has been largely ignored by social scientists\u2014gender-based disparities in thecost of goods and services in the personal care industry. We examine prices chargedfor personal care products and services that are targeted toward women or men and\ufb01nd that women pay more than men for certain items and services. Our researchsuggests that although the differences are not uniform across types of services orproducts, women do tend to pay more than men for items such as deodorant,haircuts, and dry-cleaning. We suggest that such practices contribute to genderinequality by increasing women\u2019s economic burden and reinforcing essentialistthinking about gender (i.e., that women and men are biologically different).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2010,\u00a0Consumer Reports found that equivalent products in a drugstore, like deodorant or shampoo, cost more if they were marketed to women. They asked the manufacturers why and almost across the board, the companies said it was more expensive to manufacture products for women. A study from the\u00a0University of Central Florida drew similar conclusions. It [&hellip;]<\/p>\n","protected":false},"author":122,"featured_media":2896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13,6492],"tags":[],"class_list":["post-2871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sociology-department"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How gendered pricing costs women almost $1,400 a year - College of Sciences News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How gendered pricing costs women almost $1,400 a year - College of Sciences News\" \/>\n<meta property=\"og:description\" content=\"In 2010,\u00a0Consumer Reports found that equivalent products in a drugstore, like deodorant or shampoo, cost more if they were marketed to women. They asked the manufacturers why and almost across the board, the companies said it was more expensive to manufacture products for women. A study from the\u00a0University of Central Florida drew similar conclusions. It [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/\" \/>\n<meta property=\"og:site_name\" content=\"College of Sciences News\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-23T15:25:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-16T13:43:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sciences.ucf.edu\/news\/wp-content\/uploads\/sites\/29\/2012\/05\/189883_7260.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jerriann.sullivan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jerriann.sullivan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/how-gendered-pricing-costs-women-almost-1400-a-year\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/how-gendered-pricing-costs-women-almost-1400-a-year\\\/\"},\"author\":{\"name\":\"jerriann.sullivan\",\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/#\\\/schema\\\/person\\\/a58d50998b0df974ea6fc70a24e37019\"},\"headline\":\"How gendered pricing costs women almost $1,400 a year\",\"datePublished\":\"2012-05-23T15:25:42+00:00\",\"dateModified\":\"2024-08-16T13:43:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/how-gendered-pricing-costs-women-almost-1400-a-year\\\/\"},\"wordCount\":306,\"image\":{\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/how-gendered-pricing-costs-women-almost-1400-a-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/29\\\/2012\\\/05\\\/189883_7260.jpg\",\"articleSection\":[\"News\",\"Sociology Department\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/how-gendered-pricing-costs-women-almost-1400-a-year\\\/\",\"url\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/how-gendered-pricing-costs-women-almost-1400-a-year\\\/\",\"name\":\"How gendered pricing costs women almost $1,400 a year - College of Sciences News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/how-gendered-pricing-costs-women-almost-1400-a-year\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/how-gendered-pricing-costs-women-almost-1400-a-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/29\\\/2012\\\/05\\\/189883_7260.jpg\",\"datePublished\":\"2012-05-23T15:25:42+00:00\",\"dateModified\":\"2024-08-16T13:43:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/#\\\/schema\\\/person\\\/a58d50998b0df974ea6fc70a24e37019\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/how-gendered-pricing-costs-women-almost-1400-a-year\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/how-gendered-pricing-costs-women-almost-1400-a-year\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/29\\\/2012\\\/05\\\/189883_7260.jpg\",\"contentUrl\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/29\\\/2012\\\/05\\\/189883_7260.jpg\",\"width\":1600,\"height\":1200,\"caption\":\"Bottles of hair products\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/\",\"name\":\"College of Sciences News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sciences.ucf.edu\\\/news\\\/#\\\/schema\\\/person\\\/a58d50998b0df974ea6fc70a24e37019\",\"name\":\"jerriann.sullivan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"jerriann.sullivan\"},\"url\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How gendered pricing costs women almost $1,400 a year - College of Sciences News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/","og_locale":"en_US","og_type":"article","og_title":"How gendered pricing costs women almost $1,400 a year - College of Sciences News","og_description":"In 2010,\u00a0Consumer Reports found that equivalent products in a drugstore, like deodorant or shampoo, cost more if they were marketed to women. They asked the manufacturers why and almost across the board, the companies said it was more expensive to manufacture products for women. A study from the\u00a0University of Central Florida drew similar conclusions. It [&hellip;]","og_url":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/","og_site_name":"College of Sciences News","article_published_time":"2012-05-23T15:25:42+00:00","article_modified_time":"2024-08-16T13:43:39+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/sciences.ucf.edu\/news\/wp-content\/uploads\/sites\/29\/2012\/05\/189883_7260.jpg","type":"image\/jpeg"}],"author":"jerriann.sullivan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"jerriann.sullivan","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/#article","isPartOf":{"@id":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/"},"author":{"name":"jerriann.sullivan","@id":"https:\/\/sciences.ucf.edu\/news\/#\/schema\/person\/a58d50998b0df974ea6fc70a24e37019"},"headline":"How gendered pricing costs women almost $1,400 a year","datePublished":"2012-05-23T15:25:42+00:00","dateModified":"2024-08-16T13:43:39+00:00","mainEntityOfPage":{"@id":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/"},"wordCount":306,"image":{"@id":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/#primaryimage"},"thumbnailUrl":"https:\/\/sciences.ucf.edu\/news\/wp-content\/uploads\/sites\/29\/2012\/05\/189883_7260.jpg","articleSection":["News","Sociology Department"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/","url":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/","name":"How gendered pricing costs women almost $1,400 a year - College of Sciences News","isPartOf":{"@id":"https:\/\/sciences.ucf.edu\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/#primaryimage"},"image":{"@id":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/#primaryimage"},"thumbnailUrl":"https:\/\/sciences.ucf.edu\/news\/wp-content\/uploads\/sites\/29\/2012\/05\/189883_7260.jpg","datePublished":"2012-05-23T15:25:42+00:00","dateModified":"2024-08-16T13:43:39+00:00","author":{"@id":"https:\/\/sciences.ucf.edu\/news\/#\/schema\/person\/a58d50998b0df974ea6fc70a24e37019"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sciences.ucf.edu\/news\/how-gendered-pricing-costs-women-almost-1400-a-year\/#primaryimage","url":"https:\/\/sciences.ucf.edu\/news\/wp-content\/uploads\/sites\/29\/2012\/05\/189883_7260.jpg","contentUrl":"https:\/\/sciences.ucf.edu\/news\/wp-content\/uploads\/sites\/29\/2012\/05\/189883_7260.jpg","width":1600,"height":1200,"caption":"Bottles of hair products"},{"@type":"WebSite","@id":"https:\/\/sciences.ucf.edu\/news\/#website","url":"https:\/\/sciences.ucf.edu\/news\/","name":"College of Sciences News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sciences.ucf.edu\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sciences.ucf.edu\/news\/#\/schema\/person\/a58d50998b0df974ea6fc70a24e37019","name":"jerriann.sullivan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"jerriann.sullivan"},"url":""}]}},"_links":{"self":[{"href":"https:\/\/sciences.ucf.edu\/news\/wp-json\/wp\/v2\/posts\/2871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sciences.ucf.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sciences.ucf.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sciences.ucf.edu\/news\/wp-json\/wp\/v2\/users\/122"}],"replies":[{"embeddable":true,"href":"https:\/\/sciences.ucf.edu\/news\/wp-json\/wp\/v2\/comments?post=2871"}],"version-history":[{"count":1,"href":"https:\/\/sciences.ucf.edu\/news\/wp-json\/wp\/v2\/posts\/2871\/revisions"}],"predecessor-version":[{"id":33859,"href":"https:\/\/sciences.ucf.edu\/news\/wp-json\/wp\/v2\/posts\/2871\/revisions\/33859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sciences.ucf.edu\/news\/wp-json\/wp\/v2\/media\/2896"}],"wp:attachment":[{"href":"https:\/\/sciences.ucf.edu\/news\/wp-json\/wp\/v2\/media?parent=2871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sciences.ucf.edu\/news\/wp-json\/wp\/v2\/categories?post=2871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sciences.ucf.edu\/news\/wp-json\/wp\/v2\/tags?post=2871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}