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Home » Collaborations » Collaborative study at UF McKnight Brain Institute
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Collaborative study at UF McKnight Brain Institute

by College of Sciences|Published August 7, 2015

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The AD&D Lab is embarking on a new fMRI study in collaboration with Dr. Natalie Ebner, Director of the Social-Cognitive and Affective Development Lab at the University of Florida in Gainesville. The project will examine how the brain integrates emotional and nonemotional memories about consumer products and how this affects value judgments later on.

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