Alumna lands director of marketing position

Frank and Clarice Petrellis and Dale Bohman, owners of PIP Printing and Marketing Services in Kissimmee, are pleased to announced that Lauren Holliday has joined their team as the new director of marketing.

Holliday studied journalism at the University of Central Florida and has experience implementing companies’ social media profiles and marketing plans. PIP announces it’s launch of social media management packages to help businesses who are struggling in the social media arena.

Ten years ago, companies were spending from $300.00 to $1,500.00 or more a month on yellow-page ads to drive customers to their businesses. Today, customers expect companies to interact with them on a multitude of social media platforms. The key here is that customers don’t want to be marketed to, they want to be educated. For these reasons, PIP hired Holliday. 

PIP Printing and Marketing Services specializes in the creation and execution of growth-oriented printing and marketing solutions for small-to-medium-sized businesses. More than 500 locations worldwide offer robust digital and offset printing, integrated marketing campaigns, data and mailing services, signage, promotional products, graphic design, and online services that help companies advance their Web presence. Whether the client’s objective is branding, lead generation, customer retention, reactivation, cross-sell, upsell or campaign measurement, PIP is where businesses go to grow.