Event: Secrets of Media Relations Superstars
Popular media pitching coach Michael Smart has landed positive coverage on the front pages of the Washington Post, the Los Angeles Times, and USA Today. People who’ve heard him speak credit his intensely practical tips for subsequent placements in the Wall Street Journal, Today, CNN, the New York Times, and the top blogs in their markets.
In this top-rated presentation, you’ll learn how to adapt to the dramatic changes in the media landscape and score big placements for your organization. Here’s how:
- 4 ways to create a newsworthy story angle when you don’t seem to have any news
- The two-part approach to grab any journalist or blogger’s attention every time
- The systematic formula for establishing and building relationships with top journalists and bloggers without ever meeting them
- Case studies from PR people just like you that inspire huge media relations success!
Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 15 years. He’s also trained more than 4,500 communicators from Geneva to Bangkok and Green Bay to Malibu how to boost their media and blog placements, including pros from Aflac, GlaxoSmithKline, Disney, Verizon, all the big PR agencies, many other companies, associations, and non-profits, large and small. Michael is regularly the top-rated presenter at public relations industry’s largest conferences.
Wednesday, February 13, 2013
Networking – 7:30 a.m. | Presentation – 8:00 a.m.
Citrus Club
(The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln garage on Orange Avenue. Meter parking is also available on the adjacent streets. )
$25 for members | $40 for nonmembers | $15 for students.
Register for the event here.