Heather Keroes earns accreditation in public relations

UCF Communication Alumni Heather Keroes has joined the ranks of public relations practitioners who have achieved one of the highest credentials of the profession, the professional distinction of being “Accredited in Public Relations” or APR.

Keroes, a communications strategist at Curley & Pynn, recently completed the APR program, which tested her knowledge of communications theory and its application, strategic planning and professional ethics. The APR designation is awarded by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs this competency certification program.

The APR credential recognizes a commitment to public relations and ethical practices in the profession. Candidates must demonstrate broad knowledge, strategic perspective and sound professional judgment.

With nearly 10 years of experience in agency and in-house public relations, Keroes manages several client accounts at Curley & Pynn, including Visit South Walton (the South Walton Tourist Development Council), EA SPORTS and Universal Orlando Resort. A member of the Public Relations Society of America, she also serves on the board of directors and as public relations chair for American Advertising Federation – Orlando and is communications chair for Overture! (a group dedicated to fostering the next generation of Orlando Philharmonic patrons).