NSCM Alumna Makes Her Distinctive Mark on Hollywood 

Kendra Hathaway standing on red carpet at 2023 Billboard Women in Music Event
2023 Billboard Women in Music Event red carpet at YouTube Theater in Los Angeles, while working for the company PRG

Nicholson School of Communication and Media alumna Kendra Hathaway ‘13 is busy making her mark on the entertainment industry in Southern California. Her career so far has exemplified the importance of persistence and dedication even when challenges arise.  

After graduating with a degree in Radio-Television Production, Hathaway moved to Los Angeles and worked as a freelance Casting Assistant on “The Voice.” She then moved to Warner Brothers Entertainment to work as a Production Assistant and later as a Production Manager for the television show “EXTRA.”  

After leaving Warner Brothers, she embarked on an exciting adventure at NBCUniversal. It was here that she had the opportunity to work on the production side of popular shows like “E! News,” “Access Hollywood,” and “Fashion Police.” She also had the opportunity to work with clients in Television, Film and Commercials, leasing the famous backlot facades and soundstages.  

Kendra Hathaway posing on the Universal backlot
Working a shoot on Western Street on the Universal backlot when Hathaway was a stage and backlot representative 

One of the world’s largest Production Gear Rental Companies, PRG, scooped her up after an impressive 6+ year career with NBC, where she spent over two years working as a lead Account Executive within their Television and Film Department. 

Despite experiencing some adversity being impacted by company layoffs due to the SAG AFTRA Strikes, Hathaway accepted an offer for the next step in her career as Senior Project Manager – Live Events for Stories Unlimited. The company provides creative and technical design execution for immersive experiences within the live entertainment industry.  

Group of UCF alumni at Los Angeles Alumni Club watch party in Hollywood
Los Angeles Alumni Club watch party in Hollywood

Hathaway is passionate about helping the next generation of students who have a dream of working in the entertainment industry. “Get involved in everything and anything and soak up all the knowledge that you can. See the full scope of every position in production,” said Hathaway.  

She also wants students to understand that “personal branding really matters.” By differentiating yourself, you can stand out from others and make a unique mark in the entertainment industry. 

Learn more about the Film and Mass Media program at UCF.  

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