Interactive technology could engage new audiences

The use of interactive technology might have an additional benefit: Development of a new audience for art museums, a plugged-in audience that won’t view museums as stuffy or old-fashioned.

Adrienne Tish, whose photo “Florida Caverns” was the top vote-getter in the Orlando museum show, agreed.

“This contest was a cool way for people to be proud of the museum,” said Tish, 22. “The idea was excellent for bringing in new people or people who hadn’t been to the museum in a long time.”

Tish had only a passing knowledge of the Orlando museum, but while attending the announcement of the winners, she checked out the artwork in the other galleries. Her participation also brought in museum newbies: “I had about 10 friends come, and my mom and dad,” she said. “I definitely felt a sense of community.”

Tish’s photography is a hobby; she’s majoring in science education and biology at the University of Central Florida. That pleased museum staffers, who hoped the event would help ordinary Floridians connect with the arts.

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