NSC Alumnus Wins $25,000 and a Trip to the Super Bowl

He may not have won the grand prize, but he was still able to crash the Super Bowl.

Nicholson School of Communication alumnus Brian Kleinschmidt was not the winner of the Doritos Crash the Super Bowl Contest, but he was still able to attend the big game in Arizona as a top 10 finalist.

Kleinschmidt’s ad, “MisSpellingBee,” made it to the final round in the contest, which is designed to give consumers an opportunity to create a 30-second Doritos ad that could potentially air during the Super Bowl. The two ads that received the most votes from the public, “When Pigs Fly” and “Middle Seat” did air during the Super Bowl, but “Middle Seat” was the reigning champion.

The creator of “Middle Seat,” Scott Zabielski, is the director and executive producer of Tosh.O, starring University of Central Florida alumnus Daniel Tosh. As the grand-prize winner, Zabielski won $1 million and a dream job with Universal Pictures.

Graham Talbot, the creator of “When Pigs Fly,” won $50,000 as the second-place winner and the rest of the runners-up – including Kleinschmidt – received $25,000 each.

All 10 finalists also spent a week in Arizona, courtesy of Doritos’ parent company PepsiCo, and watched the Super Bowl from the Doritos suite. Elizabeth Banks, star of “The Hunger Games” and director of “Pitch Perfect 2,” also watched the game in the Doritos suite and was one of the judges that assisted in picking the 10 finalists.

To see a video of the winning moment, click here.

To view the original article from the Nicholson School of Communication, click here.